Lens Crafters

Lens Crafters was founded in 1983 by a thirty three year old, Dean Butler. The company was formed with the intention of manufacturing and selling eye glasses. In its first year the company sold over one million dollars worth of products.

The company was bought by a shoe company and continued to grow throughout the years. Seeing the potential, the company extended other branches into malls. One service of these locations was a one hour service. This way the customer could continue shopping at other stores while waiting for their eye glasses.

Lens Crafters also determined to sell glasses not only as a medical need, but also for fashion. This was done in order to get customers to buy more than one pair at a time, thus increasing the profits. This included non prescription sun glasses and fashion frames. They also offered safety glasses. The sun glasses could be either prescription or non prescription. Rimless glasses were also an option. The company suffered its first financial crisis during the gulf war so had to keep from expanding for awhile.

The company continues to grow and has many locations. They also offer online ordering which is where the coupons or codes are used. They frequently offer online coupons. They had joined with Lion’s Club and donated many used eye glasses to disadvantaged children. They serve in Canada also. Contact lenses are also available as a service. The company focuses on quality which includes a thirty day money back guarantee and lifetime maintenance.